To our cherished Tumblr followers,

The Goldhirsh Foundation and an anonymous donor have generously offered the Los Angeles Review of Books $75,000 in matching grants. To receive the $75,000, we have to raise $75,000 by January 1. That’s why we need your help to make it happen.

As many of you know, LARB started out as a Tumblr site three years ago when we published our very first article: “The Death of the Book” by Ben Ehrenreich. Long before we launched what the LARB staff now fondly call “the big site,” we built a community of readers and supporters right here, on Tumblr. That’s why we’re hoping the thousands of Tumblr followers who have been with us since the beginning, who believed in us then and still do now, will show their support. We need it more than ever. 

The Los Angeles Review of Books is a 501©3 nonprofit magazine that publishes three to four articles a day, each one exclusively written, produced, and edited for LARB. We also produce video documentaries and a podcast series courtesy of our multimedia division LARB AV, not to mention our premiere print edition, the LARB Quarterly Journal. All of that costs money. Every dollar we raise year in and year out goes directly to paying the writers, and the tireless staff, that make all that possible. 

We currently have over 70,000 followers on Tumblr. If every one donated to support us, we would meet our goal. 

In this age of the new digital economy, it takes a community of readers and writers alike to keep something like the Los Angeles Review of Books going. So take a stand: Support LARB today. And thanks.